Generic Promotion, Joint Marketing, Positioning Coconut Products, Producers' Association/Consortium, Self/Collborative learning, MBA Minor/Major Projects
Innovative Marketing Strategy of CDB - Marketing Coconut products in 63 JnNURM cities.
Views/suggestions about Current crisis in Coconut Cultivation/Industry
Bindied Tender Coconuts, Conquering MarketsDr. Remany Gopalakrishnan
It was in 1995, the trio P.Sekar Parthasarathy, Bhadri Parthasarathy and P. Prabhakar Parthasarathy acquired 78
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Innovative marketing strategies in JnNURM cities Mini Mathew, Publicity Officer
Coconut Development Board
(CDB) is a statutory body
established under the Ministry of
Agriculture, Government of India
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Coconut products consolidate markets in citiesDeepthi Nair. S.
Coconut though classified as an
oilseed crop is a horticultural crop
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T.K Jose IAS, Chairman, Coconut Development Board
In the recent past, many potential entrepreneurs
have shown keen interest in establishing processing
units in the coconut sector. They are aware of the fact
that coconut and coconut products are good for health
and having good demand, but they do not have a clear
idea about how to proceed in marketing. Marketing
division of CDB which was concentrating on collection
of data, on price analysis and trying to develop market
intelligence is now thinking of a new and innovative
strategy for marketing of coconut products in the
domestic and foreign markets. Production capacity of
the existing processing units are quiet insufficient to
meet even the domestic demand. It is in this context
that we are trying to discuss about innovative marketing
strategies in this issue of Indian Coconut Journal.
Coconut cultivation in India is spread across 18
states and 3 Union Territories,but almost 90% of the
area under cultivation and 91% of the production are
in the four Southern states of Andhra Pradesh,
Karnataka, Kerala and Tamil Nadu. Almost 88% of
the coconut produced in the country is used for copra
and oil making. Any variation in the price of coconut
oil, is adversely impacting the coconut price and this
in turn leads to neglect of the crop. The 220 coconut
processing units already assisted under TMOC
manufacture 12 different value added products. None
of them are facing any problem in marketing ....
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Ball Copra: Karnataka is the major producer of ball copra in the country. In Karnataka both big and small farmers convert their coconut into ball copra ...... Read full story
[From Left to Right: Smt. S.Deepthi Nair, Marketing Officer, Mob-09495675679, E_Mail-cdbdeepthi@gmail.com|Shri.Gajram Singh, Deputy Director(Development), Mob-09869060302, E_Mail-singhdd1@gmail.com|Shri.Hemachandra, Deputy Director (Marketing), Mob- 09445489034, E_Mail-hemacdb1963@gmail.com |Shri G.M. Siddarameswara Swamy, Senior Technical Officer(Marketing), Mob-09886744928, E_Mail-sidhhas@gmail.com |Sri. K.S.Sebastian, Assistant Marketing Officer, Mob-09446211460, E_Mail - sebcdb@gmail.com | Shri Ram Kumar Das, Deputy Director(Marketing), Mob-08621885097, E_Mail-cdbkol@sify.com ]
Recommending measures for
improving marketing of coconut and
its products and recommending
measures for regulating imports and
exports of coconut and its products
is the mandate of the marketing
team of CDB. Adopting measures
to get incentive prices for coconut
and its products and fixing grades,
specifications and standards for
coconut and its products are also
the functions of Marketing
Department. The marketing Read full story